What it is:<\/b>
\nA soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 50 shades.<\/p>\n
What it does:<\/b>
\nFinally\u2014the ultimate photo filter in foundation form. Born in 50 boundary-breaking shades, Pro Filt\u2019r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that\u2019s resistant to sweat and humidity, and won\u2019t clog pores so that wherever you are, it\u2019s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin\u2014so you always look like you.<\/p>\n
How\u2019d we do it?
\n– Obsessive research to create the perfect range of shades for all
\n– Exclusive insights from the world\u2019s top makeup artists
\n– Extensively tested for real life, on real women<\/p>\n
We figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that\u2019s just right\u2014not too matte and not too shiny. The result? A comfortable longwear formula that lets skin look like skin. Made for all women to love.<\/p>\n
Shade-Finding Tips<\/u>:
\n– Always shake before use to activate.
\n– Pro Filt\u2019r\u2019s rich pigments need a moment to dry down to their truest color, so when you’re testing shades, remember to let the formula dry completely to find your perfect match.
\n– Deciding between two shades? Try the lighter shade.<\/p>\n
Fenty Beauty is 100% cruelty free.<\/p>\n
What else you need to know:<\/b>
\n\u201cFoundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There\u2019s this middle ground that’s covered really, really well. But then if you’re very pale or if you’re very dark, there aren\u2019t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.\u201d<\/p>\n
Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.<\/p>\n
For full coverage: Apply 1-2 pumps of Pro Filt\u2019r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.<\/p>\n
Rihanna’s Way<\/u>: For the ultimate pore coverage, press brush into skin, roll off, and repeat.<\/p>\n
For medium, customizable coverage: Apply 1 pump of Pro Filt\u2019r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.<\/p>\n
AQUA\/WATER\/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG\/PPG-10\/1 DIMETHICONE, NYLON-12, HDI\/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM\/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN\/PEUT CONTENIR (+\/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).<\/p>\n
‘How to use:<\/b>
\nBe sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt\u2019r Instant Retouch Primer for best results.<\/p>","protected":false},"excerpt":{"rendered":"
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